AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety and Monetization

Otilia OTLACAN advertising, interviews, monetization Leave a Comment

AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that the business scaled nearly 140% in 2012 and is tracking …

Interview: Douglas de Jager, CEO of spider.io, Explains Ad Viewability and Its Impact on the Online Advertising Industry

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The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io – a London-based ad tech company – has just announced the launch of the first …

Interview: Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

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YuMe, a US-based advertising platform and provider of video advertising technologies has recently launched the Mobile Flip, a new ad format that helps brand advertisers create highly interactive, immersive advertising experiences. Ed Haslam, YuMe’s SVP Marketing, has kindly agreed to give …

Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media

Otilia OTLACAN advertising, interviews, social media Leave a Comment

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights …