Interview: Douglas de Jager, CEO of spider.io, Explains Ad Viewability and Its Impact on the Online Advertising Industry

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The talk du jour is certainly revolving around the seemingly endless issues of ad viewability and how to best measure viewable impressions across various environments. spider.io – a London-based ad tech company – has just announced the launch of the first …

Interview: Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

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YuMe, a US-based advertising platform and provider of video advertising technologies has recently launched the Mobile Flip, a new ad format that helps brand advertisers create highly interactive, immersive advertising experiences. Ed Haslam, YuMe’s SVP Marketing, has kindly agreed to give …

Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media

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Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights …

Interview: Adform CMO Martin Stockfleth Larsen Discusses the Current Display Advertising Market and Adform’s Unique Offering

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Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform’s expansion have put the company in the spotlight once again. CMO Martin Stockfleth Larsen …