Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of …
Interview: Epom CEO Adam Jablonski Talks About the Ad Servers Market and the New Epom Solutions
Established in 2011, Poland, Epom Ltd. (www.epom.com) is a company with innovative vision, providing creative solutions for publishers, advertisers and networks, namely the integrated platform for fast and convenient digital ad-campaign management. Despite the fact that the enterprise is relatively new …
Interview: Luca Scagliarini, CEO ADmantX, Introduces the ADmantX Semantic, Cookie-Less Targeting Solution
Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web …
Interview: Updates on Ad Verification Progresses from Oren Netzer, CEO DoubleVerify
Otilia Otlacan: We last spoke in August 2011, right after the launch of Navigator. What has happened for DoubleVerify since, any achievement that you are particularly proud of? Since August of 2011, DoubleVerify has had several achievements. Since then, the …
Interview: Blake Cahill, President of Banyan Branch, Explains How Brands Can Utilize Pinterest
Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reaching the desired audiences. It has been around for two years but it is the very recent growth spur that caught the …
Interview: Swoop CEO Ron Elwell Introduces Swoop’s Ad Platform Focused on Deep Web Content Integration
Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to CEO Ron Elwell …