Interview: Jonathan Glanz, CEO Sonic Notify Explains the Inaudible Frequency Technology and How It Served the New York Fashion Week

Otilia OTLACAN advertising, interviews Leave a Comment

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify (www.sonicnotify.com) …

Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos

Otilia OTLACAN advertising, interviews, social media Leave a Comment

“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver …

Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement

Otilia OTLACAN advertising, interviews Leave a Comment

Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia …