[re-post from Ad Tech Daily] Shiny Ads (www.shinyads.com) has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of …
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
[re-post from Ad Tech Daily] The mobile advertising scene is rapidly changing and growing. Mojiva (www.mojivainc.com), one of the main players, has recently closed a $25 million Series C round of funding and is strengthening its executive team. Dave Gwozdz, …
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
[re-post from Ad Tech Daily] Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of …
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
[re-post from Ad Tech Daily] Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with …
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
[re-post from Ad Tech Daily] It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real …
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
[re-post from Ad Tech Daily] Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail. Otilia Otlacan: You have just announced the launch of …