[re-post from Ad Tech Daily] Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with … Read More
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
[re-post from Ad Tech Daily] Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail. Otilia Otlacan: You have just announced the launch of … Read More
Interview: Zedo CEO Roy de Souza Discusses Ad Exchanges in the Current Marketplace
[re-post from Ad Tech Daily] As part of our “Experts Talk” series of interviews, we have asked Roy de Souza, co-founder and CEO of Zedo, to clarify a few aspects on how ad exchanges work and where they are heading … Read More