Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on … Read More
Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos
“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver … Read More