[re-post from Ad Tech Daily] Shiny Ads (www.shinyads.com) has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of … Read More
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
[re-post from Ad Tech Daily] The mobile advertising scene is rapidly changing and growing. Mojiva (www.mojivainc.com), one of the main players, has recently closed a $25 million Series C round of funding and is strengthening its executive team. Dave Gwozdz, … Read More
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
[re-post from Ad Tech Daily] Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of … Read More
Interview: Iggy Fanlo, adBrite President & CEO, Discusses Real-Time Pricing for Ad Exchanges
[re-post from Ad Tech Daily] Two days ago, adBrite announced the launch of their Real-Time Pricing™ solution that maximizes ad revenue for premium publishers by automatically optimizing the floor price for every page view on their properties. We spoke with … Read More
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
[re-post from Ad Tech Daily] Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail. Otilia Otlacan: You have just announced the launch of … Read More
Interview: Jeff Weitzman, CMO Buysight, On The Resurgence of Display Advertising
[re-posted from Ad Tech Daily] In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights. Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad … Read More
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