I’m Otilia Otlacan: ad tech industry long-timer, specialized in web monetization and digital operations strategy.

With over 10 years’ experience in project-driven environments ranging from small startups to large corporations such as Google and Facebook, I am now active on two fronts:

My work at AAX, where I lead operations and help publishers, advertisers, and ad tech vendors to work at scale with the Acceptable Ads initiative;

Otilia.pro, where I work with pro-bono clients and advise digital startups in all stages.

I previously published and edited Ad Tech Daily (initially called Ad Ops Online), a news publication I founded in 2008 that covers the ad tech industry, featuring over 11,000 news pieces, insights, commentaries.

Otilia OTLACAN, ad tech industry expert
To find our more about me, see the timeline and FAQs below, or contact me straight away.

Thank you!

Professional Timeline


  • High Impact Leadership
    executive education program
    2020, University of Cambridge
  • Leading Strategic Projects
    executive education program
    2020, University of Oxford
  • Executive Data Science Specialization
    2016, Johns Hopkins University
  • Entrepreneurship Specialization
    2015, University of Maryland
  • Executive Leadership Certificate
    2011, Cornell University
  • M.Sc. Marketing, B.Sc. Economics
    1997 – 2003, Vasile Goldis University
  • Certificate in Professional Management
    2001, OUBS


  • Goto11.tech / Otilia.pro
    since Jan. 2011
  • Ad Tech Daily
    founder, editor
    2008 – 2016

    news & insights from the ad tech industry
  • Ad Ops Professionals
    creator, moderator
    since 2008

    group for ad tech professionals with over 19,000 members
    Join us!

Frequently Asked Questions

There are several things I get asked about pretty regularly: the ones below. Send me a message if you would like to know more, or get in touch through any of my social media profiles.




Media Mentions & Quotes

How Disney’s video games division benefits from a drop in tech start-up funding
on Los Angeles Times

LinkedIn Groups Moderator Spotlight: Otilia Otlacan
on LinkedIn Pulse

LinkedIn Groups: A Moderator’s Field Guide
on LinkedIn’s Small Business resources center

HOW TO: Use Facebook Social Plugins on Your Website
on Mashable

Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget
on Ad Exchanger