I’m Otilia Otlacan: ad tech industry expert, specialized in web monetization, native advertising, and brand building for ad tech companies.

With over 10 years’ experience in project-driven environments ranging from small startups to large dotcoms such as Google and Facebook, I am now active on two fronts:

My work at Eyeo, where I help publishers, ad networks, and ad tech vendors working with the Acceptable Ads initiative;

Otilia.pro, where I work with pro-bono clients and advise digital startups in all stages.

I have previously acted as published and editor of Ad Tech Daily (initially called Ad Ops Online), a news publication I founded in 2008 that covers the ad tech industry, featuring over 10,000 news pieces, insights, commentaries.

Otilia OTLACAN, ad tech industry expert
To find our more about me, see the timeline and FAQs below, or contact me straight away.

Thank you!

Professional Timeline


  • Executive Data Science Specialization
    2016, Johns Hopkins University
  • Entrepreneurship Specialization
    2015, University of Maryland
  • Executive Leadership Certificate
    2011, Cornell University
  • M.Sc. Marketing
    2003, Vasile Goldis University
  • B.Sc. Economics
    2002, Vasile Goldis University
  • Certificate in Professional Management
    2001, OUBS


Frequently Asked Questions

There are several things I get asked about pretty regularly: the ones below. Send me a message if you would like to know more, or get in touch through any of my social media profiles.




Media Mentions & Quotes

How Disney’s video games division benefits from a drop in tech start-up funding
on Los Angeles Times

LinkedIn Groups Moderator Spotlight: Otilia Otlacan
on LinkedIn Pulse

LinkedIn Groups: A Moderator’s Field Guide
on LinkedIn’s Small Business resources center

HOW TO: Use Facebook Social Plugins on Your Website
on Mashable

Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget
on Ad Exchanger