Hi, I’m Otilia Otlacan: an ad tech industry long-timer, specialized in business operations management and strategy.

With over fifteen years’ experience in high-impact environments ranging from small startups to tech giants, I am currently active on two fronts:

  • My work at AAX, where I lead business operations across all functions of a fast-growing tech company.
  • My advisory work, where I consult on operational strategies and provide leadership support.

To find our more about me, see the timeline and FAQs below, or contact me.

Thank you!



  • All
  • education
  • work
  • VP Operations

    AAX is a first-of-its-kind programmatic ad exchange: it helps publishers unlock incremental revenue and allows advertisers to reach unique audiences. At AAX, I oversee all business operations and lead the Revenue, Finance, People, and Marketing functions.

    Externally, I represent AAX in the IAB Global Privacy Working Group and the IAB Rearc Task Force.

    as of 2018
  • Founding Board Member, DE Chapter

    The Women in Programmatic network was created to provide opportunities and support for women in the programmatic and digital advertising industry.

    Starting in 2020 the network provides networking events and speaking opportunities, leads industry initiatives, discusses the latest and greatest in the industry and pushes to eradicate the gender pay gap.

    as of March 2023
  • Executive Member

    Pavilion (previously Revenue Collective) is the largest advocacy group and membership organization for high-growth operators to achieve their professional potential throughout the globe.

    It is a safe haven and private center with function-based communities for Sales, Marketing, Customer Success, Revenue Operations, General Operations, Finance, and soon to be many more.

    as of June 2021
  • High Impact Leadership

    8 weeks program learning an approach to leadership that underpins its value in delivering meaningful outcomes across any business and industry.

    – High impact leadership and its importance
    – Exploring the context for leadership and the related challenges
    – What does high impact leadership look like?
    – The future we want, the leadership we need
    – High impact leadership capabilities
    – Communicating for influence
    – Developing the mindset and skills for innovation
    – Rewiring your leadership to achieve your goals

  • Leading Strategic Projects

    Intensive 8 weeks program on redefining success with a strategic approach:
    Strategic projects: understanding the complexities and risks
    Reinterpreting success and performance in strategic projects
    Structural complexities: responding to the challenges of scale and pace
    Sociopolitical complexities: responding to the challenges of power, people and politics
    Emergent complexities: responding to the challenges of uncertainty and change
    Success by design

AAXTWIPNPavilionUniversity of CambridgeUniversity of Oxford

Frequently asked questions