Hi, I’m Otilia Otlacan: an ad tech industry long-timer, specialized in business operations management and strategy.

With over fifteen years’ experience in high-impact environments ranging from small startups to tech giants, I am currently active on two fronts:

  • My work at AAX, where I lead business operations across all functions of a fast-growing tech company.
  • My advisory work, where I consult on operational strategies and provide leadership support.

To find our more about me, see the timeline and FAQs below, or contact me.

Thank you!



  • All
  • education
  • work
  • VP Business Operations

    AAX is a first-of-its-kind programmatic ad exchange: it helps publishers unlock incremental revenue and it helps advertisers reach unique audiences. At AAX, I oversee all business operations and lead the Revenue, Finance, People, Marketing functions.

    Externally, I represent AAX in the IAB Rearc Task Force initiative.

    as of 2018
  • Executive Member

    Pavilion (previously Revenue Collective) is the largest advocacy group and membership organization for high-growth operators to achieve their professional potential throughout the globe.

    It is a safe haven and private center with function-based communities for Sales, Marketing, Customer Success, Revenue Operations, General Operations, Finance, and soon to be many more.

    as of June 2021
  • High Impact Leadership

    8 weeks program learning an approach to leadership that underpins its value in delivering meaningful outcomes across any business and industry.

    – High impact leadership and its importance
    – Exploring the context for leadership and the related challenges
    – What does high impact leadership look like?
    – The future we want, the leadership we need
    – High impact leadership capabilities
    – Communicating for influence
    – Developing the mindset and skills for innovation
    – Rewiring your leadership to achieve your goals

  • Leading Strategic Projects

    Intensive 8 weeks program on redefining success with a strategic approach:
    Strategic projects: understanding the complexities and risks
    Reinterpreting success and performance in strategic projects
    Structural complexities: responding to the challenges of scale and pace
    Sociopolitical complexities: responding to the challenges of power, people and politics
    Emergent complexities: responding to the challenges of uncertainty and change
    Success by design

  • Operations Strategy and Leadership Advisor

    consulting and freelancing in the ad tech space; advisory roles supporting entrepreneurs and start-ups in various stages

    as of 2011
AAXPavilionUniversity of CambridgeUniversity of Oxfordotilia.pro

Frequently asked questions