I’m
Otilia Otlacan: ad tech industry expert, specialized in web monetization, native advertising, and brand building for ad tech companies.
With over 10 years’ experience in project-driven environments ranging from small startups to large dotcoms such as Google and Facebook, I am now active on two fronts:
My work at Eyeo, where I help publishers, ad networks, and ad tech vendors working with the Acceptable Ads initiative;
Otilia.pro, where I work with pro-bono clients and advise digital startups in all stages.
I have previously acted as published and editor of Ad Tech Daily (initially called Ad Ops Online), a news publication I founded in 2008 that covers the ad tech industry, featuring over 10,000 news pieces, insights, commentaries.
Professional Timeline
Education
- Executive Data Science Specialization
2016, Johns Hopkins University
- Entrepreneurship Specialization
2015, University of Maryland
- Executive Leadership Certificate
2011, Cornell University
- M.Sc. Marketing
2003, Vasile Goldis University
- B.Sc. Economics
2002, Vasile Goldis University
- Certificate in Professional Management
2001, OUBS
Work Experience
- eyeo
Acceptable Ads wrangler
since Nov. 2016
- Otilia.pro
consultant
since Jan. 2011
- reddit
Intl. Advertising Consultant
2014 – 2015
- Facebook
Advertising Operations Associate
2010 – 2011
- Irish digital startups
Advertising Operations Manager
2008 – 2009
- Google
Advertising Account Associate
2006 – 2008
Frequently Asked Questions
There are several things I get asked about pretty regularly: the ones below. Send me a message if you would like to know more, or get in touch through any of my social media profiles.
Work
I specialize in web content monetization and brand awareness for ad tech companies. I also published an ad tech news site, .
I’m currently working as an independent consultant, mostly through .
That depends on the length of the assignment or project and whether I require additional staff. Drop me a message with your request and I’ll provide a quotation.
I hope I can; but if I don’t, I’ll do my best to recommend someone who can. My skills and expertise are focused on web monetization, advertising operations, brand building for ad tech companies; see more on my .
Personal
Hard to say 🙂 I’m currently based in , having previously oscillated between and for most of the time, though I may occasionally be on long term assignments elsewhere.
Possibly. If not, there’s still a lot that one can do through the magic of email and Skype. After all, you really don’t need to meet me in person in order to pitch a story (pitches make up for 90% of the can-we-meet-for-a-coffee requests that I receive this days).
Thank you for the veiled attempt to ask how my name is pronounced 🙂 The IPA transcription for “Otilia” would be “/o.ˈti.li.a/”. Mindblowing, indeed. If IPA-reading is not your thing, pronouncing it as “oh-tee-lee-ah” will be just fine.
Because it was the right thing to do at that specific time – I wanted to try out something new, in a different environment.
Misc
Not really, no. You’re welcome to send me very specific questions about improving your resume for jobs in digital advertising but I cannot commit to sending you a fully detailed resume critique.
Yes, as long as I feel that I am knowledgeable enough about the topic(s) it covers. While I never write paid reviews, I’m asking that you send me a non-watermarked copy that is legible – I simply cannot read hundreds of pages with a dark grey watermark across them.
I’m enthusiastically learning R these days. Other than that, my coding skills are so rusty that I wouldn’t trust myself with a “Hello world!” assignment.
Both, though I only have one little dog at the moment.
Media Mentions & Quotes
How Disney’s video games division benefits from a drop in tech start-up funding
on Los Angeles Times
LinkedIn Groups Moderator Spotlight: Otilia Otlacan
on LinkedIn Pulse
LinkedIn Groups: A Moderator’s Field Guide
on LinkedIn’s Small Business resources center
HOW TO: Use Facebook Social Plugins on Your Website
on Mashable
Razorfish CEO On Publicis and VivaKi; Teracent Enters Video; ClearSaleing Announces Attribution Index; Spitzer and Blodget
on Ad Exchanger
