Hi, I’m Otilia Otlacan: an ad tech industry long-timer, specialized in business operations management and strategy.

With over fifteen years’ experience in high-impact environments ranging from small startups to tech giants, I am currently active on two fronts:

My work at AAX, where I lead business operations across all functions of a fast-growing tech company.

My advisory work, where I consult on operational strategies and provide leadership support.

To find our more about me, see the timeline and FAQs below, or contact me.

Thank you!

Timeline

Berlin, Germany AAX

VP Business Operations

AAX is a first-of-its-kind programmatic ad exchange: it helps publishers unlock incremental revenue and it helps advertisers reach unique audiences. At AAX, I oversee all business operations and lead the Revenue, Finance, People, Marketing functions.

Externally, I represent AAX in the IAB Rearc Task Force initiative.

as of 2018
executive education University of Cambridge

High Impact Leadership

8 weeks program learning an approach to leadership that underpins its value in delivering meaningful outcomes across any business and industry.

– High impact leadership and its importance
– Exploring the context for leadership and the related challenges
– What does high impact leadership look like?
– The future we want, the leadership we need
– High impact leadership capabilities
– Communicating for influence
– Developing the mindset and skills for innovation
– Rewiring your leadership to achieve your goals

2020
executive education University of Oxford

Leading Strategic Projects

Intensive 8 weeks program on redefining success with a strategic approach:
– Strategic projects: understanding the complexities and risks
– Reinterpreting success and performance in strategic projects
– Structural complexities: responding to the challenges of scale and pace
– Sociopolitical complexities: responding to the challenges of power, people and politics
– Emergent complexities: responding to the challenges of uncertainty and change
– Success by design

2020
remote and Berlin otilia.pro

Operations Strategy and Leadership Advisor

consulting and freelancing in the ad tech space; advisory roles supporting entrepreneurs and start-ups in various stages

as of 2011
adtechdaily.com Ad Tech Daily

Founder

ad tech industry news website; still going strong 13 years later and has a large LinkedIn group of over 20,000 ad tech professionals associated with it

as of 2008