In the quest to assemble the team we need, do we often get the team we deserve instead? They should be one and the same, yet that’s barely ever the case in practice. We want—and need—our employees to be engaged, curious, collaborative, knowledgeable, proactive, daring, and with a mindset of learning and growing. We’ve also been trained to seek out and recruit for these qualities, however accurate a recruiting process can be. And then we expect team members, new and old, to act and live up to the potential we’ve seen in them. Things get tricky when that doesn’t happen, and we’re left wondering what went wrong.
The Ad Tech Pros Group Is Now 22,000-Strong!
It’s 2022 and the “Ad Tech Pros” group on LinkedIn has just welcomed its 22,000th member.Well, we’re 22,022 at the moment I’m writing this—and counting! I couldn’t be happier and more proud of this community’s growth. Created shortly after I … Read More
Read My #meettheteam Interview at AAX, Nearly Three Years Into My Role
I’m very excited that we’ve kickstarted a #meettheteam series at AAX, where I have been leading operations since January 2018. How time flies! To read my piece, please see //www.aax.media/meet-aax-otilia-otlacan-head-of-operations/ on the company blog. My colleagues have also contributed their … Read More
One Stitch at a Time: Mending the Gash Wounding Publisher-Reader Relations
“Sorry seems to be the hardest word“, as Elton John sang nearly two decades ago. You’d think he actually predicted how things would turn out in the arms race between publishers with content to monetize and users who’d like their … Read More
Why Working at an Ad Blocker Was the Best Way I Could Think of to Help Advertising
It’s been a little over two months since I’ve joined eyeo, the lesser-known German company behind the much talked-about Adblock Plus, Adblock Browser, Acceptable Ads and Flattr Plus. Many of you reacted to this update at some point last month, … Read More
Entrepreneurship, Data Science, and Two Broken Bones
Mixing entrepreneurship with data science studies is a great idea; broken bones – not so much. Studying, quite like laughter, can be an excellent medicine! The new school year is now well under way; unexpectedly, I do have a solid … Read More