Below you'll find a list of all posts that have been categorized as “advertising”
[re-posted from Ad Tech Daily] Sabine Cummins, VP Client & Agency Partnerships at ChoiceStream (www.choicestream.com), explains how native and programmatic advertising can be merged into a powerful ad product serving publishers and media buyers alike. Otilia Otlacan: What is your …
[re-posted from Ad Tech Daily] Following yesterday’s announcement, adMarketplace VP of Business Development Vince Meyer offers more insights into what the partnership with AutoWeb means and what automotive advertisers can now expect from adMarketplace. Otilia Otlacan: What does the partnership …
Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have …
Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on …
[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform …
Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties. They have recently announced a $3.5-million Series A round of funding led by Greycroft Partners, and a …
