Interview: Native Programmatic Talks with Sabine Cummins, VP Client & Agency Partnerships at Choicestream

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[re-posted from Ad Tech Daily] Sabine Cummins, VP Client & Agency Partnerships at ChoiceStream (www.choicestream.com), explains how native and programmatic advertising can be merged into a powerful ad product serving publishers and media buyers alike. Otilia Otlacan: What is your …

Interview: Vince Meyer, adMarketplace VP of Business Development, Discusses the AutoWeb Partnership

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[re-posted from Ad Tech Daily] Following yesterday’s announcement, adMarketplace VP of Business Development Vince Meyer offers more insights into what the partnership with AutoWeb means and what automotive advertisers can now expect from adMarketplace. Otilia Otlacan: What does the partnership …

AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety and Monetization

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AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that the business scaled nearly 140% in 2012 and is tracking …