Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform’s expansion have put the company in the spotlight once again. CMO Martin Stockfleth Larsen …
Interview: Myles Younger, Canned Banners Co-founder, Talks About DIY Creatives for Display Advertising and Opportunities for Long Tail Advertisers
Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of …
Interview: Andrew Casale (VP Strategy, Casale Media) Explains Premium Ad Exchanges and Ad Quality
[re-post from Ad Tech Daily] Two weeks ago, Casale Media launched casaleX, a premium ad exchange that grants select DSPs and agency trading desks exclusive access to brand-safe inventory. Following the launch, we have spoken to Andrew Casale, VP of …
Interview: Jeff Weitzman, CMO Buysight, On The Resurgence of Display Advertising
[re-posted from Ad Tech Daily] In light of recent trends indicating a resurgence of online display advertising, industry veteran Jeff Weitzman gave us some valuable insights. Otilia Otlacan: Your company, Buysight (www.buysight.com), has recently announced the launch of an ad …
Interview: Spongecell CEO Ben Kartzman on Display Advertising Trends
[re-post from Ad Tech Daily] Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing …