[re-posted from Ad Tech Daily] Sabine Cummins, VP Client & Agency Partnerships at ChoiceStream (www.choicestream.com), explains how native and programmatic advertising can be merged into a powerful ad product serving publishers and media buyers alike. Otilia Otlacan: What is your … Read More
Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit Advertising
Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have … Read More
Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform
Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties. They have recently announced a $3.5-million Series A round of funding led by Greycroft Partners, and a … Read More
Interview: Sharethrough’s Hanz Kurdi Discusses the Importance of Native Advertising Inventory
Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look … Read More