Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have …
Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media
Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights …