Interview: John Manoogian III, Co-founder and CTO of 140 Proof, Reveals How Political Campaigns Can Leverage Social Media

Otilia OTLACAN advertising, interviews, social media Leave a Comment

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights …

Interview: Mitchell Reichgut, Founder & CEO of Jun Group, Explains Earned Media Through Social Videos

Otilia OTLACAN advertising, interviews, social media Leave a Comment

“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver …