“Sorry seems to be the hardest word“, as Elton John sangExternal link icon nearly two decades ago. You’d think he actually predicted how things would turn out in the arms race between publishers with content to monetize and users who’d …
Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform
Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties. They have recently announced a $3.5-million Series A round of funding led by Greycroft Partners, and a …
AdJuggler CEO John Shomaker Explains How the New AdJuggler Release Increases Both Brand Safety and Monetization
AdJuggler, a long-time supply-side platform has been quietly expanding it business into intelligent monetization, mobile application support, and mediation across heterogeneous demand sources. John Shomaker, CEO of AdJuggler, reports that the business scaled nearly 140% in 2012 and is tracking …
Interview: James Avery, Founder and CEO of Adzerk, Explains What the Adzerk adOS Platform Can Do for Publishers, Networks
I came across Adzerk (www.adzerk.com) by accident and stayed on their website by choice, for nearly an hour. The adOS platform, centered around publishers and networks, has some unique offerings on the market and I definitely wanted to hear more. …