“Sorry seems to be the hardest word“, as Elton John sang nearly two decades ago. You’d think he actually predicted how things would turn out in the arms race between publishers with content to monetize and users who’d like their choices respected.

“It’s a sad, sad situation,” Elton continues. Where is this sadness most acute? Probably somewhere on the battlefield that many — not all — publishers stand on to face down the over 615 million souls who choose to block ads.

Continue reading some of my 2017 parting thoughts on ad blocking and Acceptable Ads at acceptableads.com/en/blog/one-stitch-at-a-time, where the article was originally published.

Photo by Dana Vollenweider on Unsplash.