Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have … Read More
Earned Media Value: 3 Reasons Why Earned Media Is Not Free
Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on … Read More
Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production
[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform … Read More
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
[re-post from Ad Tech Daily] It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real … Read More