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Startup Weekend Timisoara 14-16 November 2014 – Excited to be a Mentor! #SWTimisoara

Startup Weekend Timisoara

It’s only 1 day left until the Startup Weekend Timisoara event kicks off with a new edition! I’m thrilled – and humbled! – to have been invited to join in as a mentor. Thanks for reaching out, ! While I … Read More

Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit Advertising

Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have … Read More

Earned Media Value: 3 Reasons Why Earned Media Is Not Free

Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on … Read More

Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production

[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform … Read More

Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format

[re-post from Ad Tech Daily] It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real … Read More

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Recent Posts

  • WebSummit 2022 Debrief: A Q&A With My Team
  • The Team We Need vs. the Team We Deserve: Closing the Gap Between the Two
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  • One Stitch at a Time: Mending the Gash Wounding Publisher-Reader Relations

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