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Blog

Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit Advertising

Otilia OTLACAN August 5, 2014 advertising, social media Leave a Comment

Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have …

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native advertisingredditreddit advertisingsocial media advertising

Happy 158th, Mr. Tesla!

Otilia OTLACAN July 10, 2014 misc Leave a Comment

Snoo (1) found a brainy friend named Nicko (2) to help him celebrate the life and achievements of Nikola Tesla. For an overview of Tesla’s genius, these plushies recommend that you check out The Oatmeal’s ultimate resource. (1) – Snoo …

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nikola teslareddit aliensnootesla coil

Earned Media Value: 3 Reasons Why Earned Media Is Not Free

Otilia OTLACAN June 11, 2014 advertising Leave a Comment

Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on …

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earned mediaearned media valueowned mediapaid media

Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production

Otilia OTLACAN February 21, 2014 advertising, interviews Leave a Comment

[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform …

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justadmobile advertisingyariv evel

1001 Daffodils

Otilia OTLACAN January 24, 2014 music Leave a Comment

daffodilsqueen

Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform

Otilia OTLACAN September 13, 2013 advertising, interviews, monetization Leave a Comment

Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties. They have recently announced a $3.5-million Series A round of funding led by Greycroft Partners, and a …

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justin choinative advertisingnativo
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Recent Posts

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  • The Acceptable Ads Committee Announced Its First Members
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  • One Stitch at a Time: Mending the Gash Wounding Publisher-Reader Relations
  • The Acceptable Ads Committee Announced Its First Members
  • Why Working at an Ad Blocker Was the Best Way I Could Think of to Help Advertising

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