[first published on LinkedIn Pulse Marketing & Advertising] Ad tech companies – whether startups or well-established – are not exactly known for their communication skills. In particular, they’re not always so good at explaining what they do to unsuspecting folks … Read More
Startup Weekend Timisoara Live Thread on reddit #SWTimisoara
Startup Weekend Timisoara (#SWTimisoara) kicks off on November 14 at 6:30pm local time. Once it starts, this reddit live thread will be updated frequently with photos, videos, and comments.
Startup Weekend Timisoara 14-16 November 2014 – Excited to be a Mentor! #SWTimisoara
It’s only 1 day left until the Startup Weekend Timisoara event kicks off with a new edition! I’m thrilled – and humbled! – to have been invited to join in as a mentor. Thanks for reaching out, ! While I … Read More
Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit Advertising
Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have … Read More
Earned Media Value: 3 Reasons Why Earned Media Is Not Free
Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on … Read More
Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production
[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform … Read More