It’s only 1 day left until the Startup Weekend Timisoara event kicks off with a new edition! I’m thrilled – and humbled! – to have been invited to join in as a mentor. Thanks for reaching out, ! While I …
Engaging Anonymous and Privacy-Conscious Audiences: the Case of reddit Advertising
Branding is pretty much an exercise in relationship building. We have brands and we have audiences. How do they relate? How do they engage? What keeps them together or pulls them apart? In this article, I’ll outline what we have …
Earned Media Value: 3 Reasons Why Earned Media Is Not Free
Owned, paid, and earned media – the trio of media options that are available to today’s brands – have been talked about at length for a number of years, and digital marketing professionals at all levels use these terms on …
Interview: Yariv Erel, Co-Founder & CEO justAd, Introduces justAd Labs for Mobile Ads Production
[re-posted from Ad Tech Daily] justAd (www.justad.mobi) – the Tel Aviv-based cloud platform for the creation and distribution of rich media ads mobile and tablets – has recently announced the launch of justAd Labs, a self-serve mobile ad production platform …
Q&A: Justin Choi, CEO of Nativo, Explains Native Advertising and Nativo’s Platform
Native advertising platform Nativo (www.nativo.net), launched only last year, has grown to running hundreds of millions of native ad impressions on partner web properties. They have recently announced a $3.5-million Series A round of funding led by Greycroft Partners, and a …